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Examples include speech recognition, decision making, and translation between languages.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Assets\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A molecule or compound that has been identified during research and development as potentially beneficial for the treatment of a disease.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"ATU (Awareness, Trials and Utilization Studies)\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A quantitative study to measure awareness, trial and product use of a product category and/or brand by healthcare practitioners.\")])])]),_c('div',{staticClass:\"letter\"},[_c('div',{staticClass:\"bigtitle\"},[_vm._v(\"B\")]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Behavioral science/economics\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"The study of the influence of psychological and behavioral factors on human decision making. Aims to better understand human decision making in real-world settings and its impact on the economy. Behavioral economics attempts to understand the emotional or inherent biases that lead people to make seemingly irrational and suboptimal decisions from an economic perspective.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"budget impact analysis\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A measure of the budgetary impact of the introduction of a technology or service (e.g., adding a new drug to the formulary) on government or agency funds.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Biologic\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"Various forms of biological agents that are made from various types of carbon-based organisms with medical research value and are manufactured using traditional or modern biotechnology to act on various physiological symptoms of the human body for prevention (health care), treatment, and diagnosis are collectively referred to as biological agents. Biologics include recombinant proteins, tissues, genes, allergens, cells, blood components, blood and vaccines.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Biomarker\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"For disease research, a biomarker is generally a characteristic biochemical indicator of a common physiological or pathological or therapeutic process that can be objectively measured and evaluated, and whose measurement allows to be informed about the current course of the biological process in which the organism is involved. The examination of a disease-specific biomarker may be useful for the identification, early diagnosis and monitoring of the disease in the course of prevention and treatment.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Biosimilars\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"Generic drugs are alternative medicines with the same active ingredients, dosage forms, routes of administration and therapeutic effects as the original drug, which have important economic and social benefits such as reducing medical expenditures, improving access to medicines and enhancing medical services. According to the relevant documents of the FDA, generic drugs that can be approved by the FDA must meet the following conditions: they contain the same active ingredients as the generic product, of which the inactive ingredients can be different; they have the same indications, dosage forms, specifications and routes of administration as the generic product; they are bioequivalent; they meet the same quality requirements; and they are manufactured under the same strict GMP standards as the generic product.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Best-selling drugs\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A drug that generates at least $1 billion in annual sales for the selling company.\")])])]),_c('div',{staticClass:\"letter\"},[_c('div',{staticClass:\"bigtitle\"},[_vm._v(\"C\")]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Clinical Trial\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"Refers to any systematic study of a drug in humans (patients or healthy volunteers) to confirm or reveal the action, adverse effects and/or absorption, distribution, metabolism and excretion of the test drug, with the aim of determining the efficacy and safety of the test drug. Clinical trials are generally classified as Phase I, II, III, IV clinical trials and EAP clinical trials.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Cluster Analysis\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A measure of the budgetary impact of the introduction of a technology or service (e.g., adding a new drug to the formulary) on government or agency funds.A way of classifying respondents into groups based on their common characteristics. Clustering is a process of classifying data into different classes or clusters in such a way that objects in the same cluster have great similarity, while objects between different clusters have great dissimilarity.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Coding\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"The process of converting textual responses into a series of digital forms for analysis.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Commercialization\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"Commercialization, or marketization, is the act of making a profit as its basic essence. It refers to bringing a product or thing to market to make it commercially or marketable. Broadly defined, the act of commercialization includes production, distribution, marketing, sales, customer support, and other functions critical to achieving commercial success for a new product or service.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Conjoint Analysis\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A statistical technique, conjoint analysis is a quantitative measure that determines which combination of attributes is most influential in a respondent's choice or decision.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Continuous or Longitudinal Study\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A study conducted on the same group of respondents over a period of time to assess changes in behavior.\")])])]),_c('div',{staticClass:\"letter\"},[_c('div',{staticClass:\"bigtitle\"},[_vm._v(\"D\")]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Data Visualization\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"The practice of converting data from raw numbers to graphical representations, such as graphs, maps, charts, and complex dashboards.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Demand Assessment\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"Understand how much demand consumers have for a product or service.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Discriminant Analysis\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"is a statistical discriminant and grouping technique that uses responses to a set of questions to predict membership in a group. The output can be used to assign future respondents to the same group using their responses to the same set of questions (typing tool).\")])])])]),_c('div',{staticClass:\"second bigbox\",attrs:{\"id\":\"second\"}},[_c('div',{staticClass:\"letter\"},[_c('div',{staticClass:\"bigtitle\"},[_vm._v(\"E\")]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Therapeutic efficacy\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"The level of response a drug can achieve in a study setting and the ability to produce sufficient therapeutic effect or beneficial change in a clinical setting.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Emerging Markets\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A country that is less economically developed but has some of the characteristics of a wealthy country and reasonable future economic prospects.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Ethnography\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A form of systematic market research in which researchers use a product or service by observing participants in their own environment. This approach can provide useful insights into how consumers use a product or service and provide a platform to identify gaps in the market, making way for groundbreaking revolutions. For example, observing how a diabetic patient uses a medical device at home to measure their glucose levels.\")])])]),_c('div',{staticClass:\"letter\"},[_c('div',{staticClass:\"bigtitle\"},[_vm._v(\"F\")]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"F2F (Face-to-Face)\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A study in which in-depth interviews are conducted with facilitators and respondents in a one-on-one meeting or focus group.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Factor Analysis\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"Factor analysis refers to the study of statistical techniques for extracting common factors from groups of variables and is used to examine similarities between different characteristics to determine a more concise summary of the topic. For example, if a product is evaluated for more than 20 attributes, but half of them behave similarly, they can be grouped or censored during the analysis.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"FDA (Food and Drug Administration)\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A federal regulatory agency of the U.S. Department of Health and Human Services (HSS) responsible for protecting and promoting public health through the control and oversight of pharmaceutical and over-the-counter drugs, biopharmaceuticals, nutritional products, vaccines, and medical devices, as well as food safety, tobacco, cosmetics, animal food, and veterinary products.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Forecasting\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"Usually a quantitative study designed to estimate the use of a potential new product, but can also be conducted in a qualitative manner or to assess the impact of new data on existing products.\")])])]),_c('div',{staticClass:\"letter\"},[_c('div',{staticClass:\"bigtitle\"},[_vm._v(\"G\")]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Gene therapy\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"An experimental technique that uses genes to treat or prevent disease.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Genomics\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"The branch of molecular biology concerned with the structure, function, evolution and mapping of genomes.\")])])]),_c('div',{staticClass:\"letter\"},[_c('div',{staticClass:\"bigtitle\"},[_vm._v(\"H\")]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"HCPs\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"Healthcare professionals.\")])])])]),_c('div',{staticClass:\"third bigbox\",attrs:{\"id\":\"third\"}},[_c('div',{staticClass:\"letter\"},[_c('div',{staticClass:\"bigtitle\"},[_vm._v(\"I\")]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"IDIs (In-depth interviews)\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"Qualitative research technique that involves conducting individual interviews to explore respondents’ perspectives on a particular idea, programme, or situation.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Immuno-oncology\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A type of therapy that uses substances to stimulate or suppress the immune system to help the body fight cancer, infection and other diseases.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Innovator drug\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"The product that was first authorised worldwide for marketing, normally as a patented product, on the basis of the documentation of its efficacy, safety and quality, according to requirements at the time of authorisation.\")])])]),_c('div',{staticClass:\"letter\"},[_c('div',{staticClass:\"bigtitle\"},[_vm._v(\"K\")]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Key Driver Analysis\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"This technique assesses the relationship between a dependent variable and one or more independent variables and is used to determine the relationship and strength of each variable in relation to the whole.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"KOLs (Key Opinion Leaders) \")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A consultant or recognized expert whose early and enthusiastic endorsement of a new treatment or treatment protocol is sought because of their respect and influence in that market.\")])])]),_c('div',{staticClass:\"letter\"},[_c('div',{staticClass:\"bigtitle\"},[_vm._v(\"L\")]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Leading questions\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A poorly worded question that is perceived to bias the respondent toward a particular answer.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Linear regression\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A statistical technique used to determine the relative importance of different drivers to recreate a dependent variable\")])])]),_c('div',{staticClass:\"letter\"},[_c('div',{staticClass:\"bigtitle\"},[_vm._v(\"M\")]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Max-Diff\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"Involves survey takers indicating the 'Best' and the 'Worst' options out of a given set. Implemented within an appropriate experimental design we can obtain a relative ranking for each option.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Medicaid\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"Joint Federal and State programme that helps with medical costs for eligible low-income adults, children, pregnant women, seniors and disabilities.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Medical device \")]),_c('div',{staticClass:\"value\"},[_vm._v(\"An article, instrument, apparatus or machine that is used in the prevention, diagnosis or treatment of illness or disease, or for detecting, measuring, restoring, correcting or modifying the structure or function of the body for some health purpose.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"MROC (Moderated Research Online Community)\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"An online methodology for gathering real-time qualitative market research insights amongst a group of respondents about a particular disease area over time. The community is usually closed and respondents can involve patients', physicians or other healthcare stakeholders.\")])])])]),_c('div',{staticClass:\"fourth bigbox\",attrs:{\"id\":\"fourth\"}},[_c('div',{staticClass:\"letter\"},[_c('div',{staticClass:\"bigtitle\"},[_vm._v(\"N\")]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"NLP (Natural Language Processing)\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A subfield of linguistics, computer science, information engineering and artificial intelligence concerned with the interactions between computers and human (natural) languages, in particular how to programme computers to process and analyze large amounts of natural language data.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"NLP (Neuro-linguistic programming)\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"Bringing about changes in perception, responsible communication and developing choices of responses or communication in a given situation.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"NPP (Named Patient Programmes)\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"Provide pre-approved access to drugs that are not commercially available in a country (but are approved in another country) in response to specific individual requests by physicians on a named patient basis.\")])])]),_c('div',{staticClass:\"letter\"},[_c('div',{staticClass:\"bigtitle\"},[_vm._v(\"O\")]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Observation Technique\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A qualitative technique used to observe a subject's behavior without introducing any moderator bias. Researchers utilizing the observation method can exercise varying degrees of control over the environment in which the observation occurs.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"OTC (over-the-counter)\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"Over-the-counter (OTC) drugs are drugs that can be purchased without a prescription written by a physician or other medical professional for the convenience of the public and under the premise of ensuring medication safety, as prescribed or validated by the national health administration, and can be used by the general public on their own by using their own judgment and following the drug label and instructions for use. Over-the-counter drugs are also known as over the counter drugs (OTC drugs) in the United States. These drugs are mostly used for self-medication of common illnesses such as colds, coughs, indigestion, headaches, fevers, etc.\")])])]),_c('div',{staticClass:\"letter\"},[_c('div',{staticClass:\"bigtitle\"},[_vm._v(\"P\")]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Panel\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"Market Research Panels are made up of a group of people who meet certain demographic criteria. Respondents who sign up to a Market Research Panel are often willing to participate in multiple surveys over a long period of time, they may be asked to do a range of tasks from keeping a diary, answering questions online or attending focus groups or interviews.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Patent rights\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"Protection of a brand name prescription drug or other medical preparation to ensure that it can only be manufactured and sold by the plaintiff company for a specified number of years (varies by country and type of drug).\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Pipeline\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A product or product line under research and development that is expected to be launched and marketed by a biotechnology or pharmaceutical company.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Portfolio\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"The composition of a pharmaceutical company's products at different stages of the product life cycle, which may include several classes or types of products in one or more therapeutic areas.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Product Lifecycle\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A model showing the progression of a product through four defined stages: introduction, growth, maturity and decline.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Pharmacovigilance (PV)\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"Pharmacovigilance starts from the safety of drug users to detect, evaluate, and prevent adverse drug reactions. It is required to report any suspicion, regardless of the quality, usage and dosage of drugs normal or not. More emphasis is placed on exploring the cause-and-effect relationship with a comprehensive analysis method, which is easily accepted by the majority of reporters. The main work of pharmacovigilance includes: ① early detection of adverse reactions to unknown drugs and their interactions; ② discovery of the growth trend of adverse reactions to known drugs; ③ analysis of risk factors and possible mechanisms of adverse drug reactions; ④ quantitative analysis of risk/benefit evaluation and release of relevant information to promote drug supervision and management and guide clinical use.\")])])]),_c('div',{staticClass:\"letter\"},[_c('div',{staticClass:\"bigtitle\"},[_vm._v(\"Q\")]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Qualitative\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A market research method rooted in psychology and social anthropology, for gathering in-depth, open information about a respondent’s attitudes, perceptions and behaviour, in order to generate insights about a particular issue or topic. It is often used as a pre-cursor to a quantitative study as a means of constructing a hypothesis for testing. Qualitative research can be conducted singularly, in pairs or groups, either face-to-face, via diaries, telephone or online. It can be carried out via observation or using a moderator to structure the interview.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Quantitative\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A market research method using a larger sample size, normally with the goal of answering a market research question in a way that has statistical power. It is most often done with internet-based survey research.\")])])])]),_c('div',{staticClass:\"fifth bigbox\",attrs:{\"id\":\"fifth\"}},[_c('div',{staticClass:\"letter\"},[_c('div',{staticClass:\"bigtitle\"},[_vm._v(\"R\")]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Rare disease\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A disease affecting a very small proportion of the population. Definitions vary, but typical cut-offs are less than 200,000 people in the US and less than 5 per 10,000 people in the EU. \")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Reference price\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A method of healthcare cost control in which the cost of all items in a class of roughly equivalent products or services is reimbursed at a fixed amount. Patients or providers who seek care that is more expensive than the reference price pay additional fees. Those who agree to use standard services are reimbursed in full for the products or services they receive.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"RWE (Real World Evidence)\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"How a drug performs or is used in real clinical settings. Sources of Real World Data may include patient registries, electronic health records (EHRs), claims data or observational cohort studies. RWE is becoming increasingly important to demonstrate the value of medicines to payers, as it shows effectiveness in the population as opposed to efficacy from Randomized Clinical Trials (RCT), in which there can be uncertainty regarding the generalizability and transferability of the results of patients included in the trial to the broader patient population. \")])])]),_c('div',{staticClass:\"letter\"},[_c('div',{staticClass:\"bigtitle\"},[_vm._v(\"S\")]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Sample\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A representative group of respondents drawn from a larger population for the purpose of market research.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Segmentation\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"The process of segmenting a potential market or consumer into specific groups for targeted marketing, usually due to a common need or interest\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Specialty drugs\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"Drugs used to treat complex, chronic, rare and difficult to control diseases, or that require special management and handling.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"SWOT Analysis\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A model used by a company, brand or sector to identify internal strengths and weaknesses, as well as external opportunities and threats, in order to assess the current market environment. Using this method, we can conduct a comprehensive, systematic and accurate study of the scenario in which the subject of the study is located, so that we can formulate corresponding development strategies, plans and countermeasures based on the results of the study.\")])])]),_c('div',{staticClass:\"letter\"},[_c('div',{staticClass:\"bigtitle\"},[_vm._v(\"T\")]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"TDIs (telephone in-depth interviews) \")]),_c('div',{staticClass:\"value\"},[_vm._v(\"Interviews in which survey questions are asked of participants over the telephone.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Targeted therapy\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"The corresponding therapeutic drug can be designed, and the drug enters the body will specifically select the oncogenic site to combine to take effect, causing specific death of tumor cells without affecting normal tissue cells around the tumor, and is one of the main modalities of cancer medical treatment.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"TPP (Targeted Product Profile)\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A document outlining the characteristics of a medicinal product under development, including its mode of action, target indications, clinical efficacy, safety and other health outcome data.\")])])]),_c('div',{staticClass:\"letter\"},[_c('div',{staticClass:\"bigtitle\"},[_vm._v(\"U\")]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"UX testing\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A method used to evaluate the ease of use of a website, application, or other digital media and the degree to which the experience is positive. Testing is conducted among real users to measure how \\\"usable\\\" or \\\"intuitive\\\" a site is and how easy it is for users to reach their goals. For example, whether the interface is friendly (catching the user's eye and giving him/her a glimpse of the site), whether the operation is smooth, and whether the functionality meets the user's usage requirements.\")])])])]),_c('div',{staticClass:\"sixth bigbox\",attrs:{\"id\":\"sixth\"}},[_c('div',{staticClass:\"letter\"},[_c('div',{staticClass:\"bigtitle\"},[_vm._v(\"V\")]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Validity\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"The extent to which a concept, conclusion or measurement is well-founded and likely corresponds accurately to the real world.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Viewing facility\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A dedicated room in which researchers can sit and observe focus groups and in-depth interviews through a one-way mirror.\")])])]),_c('div',{staticClass:\"letter\"},[_c('div',{staticClass:\"bigtitle\"},[_vm._v(\"W\")]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Weighting\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A method used to adjust the results of research data to overcome bias and to make them more consistent with what is known about the population.\")])]),_c('div',{staticClass:\"box\"},[_c('div',{staticClass:\"title\"},[_vm._v(\"Word Cloud\")]),_c('div',{staticClass:\"value\"},[_vm._v(\"A method for visually presenting text data. Word clouds filter out large amounts of textual information, allowing the viewer to grasp the main idea of the text with a single sweep of the text. They are popular in text analysis because they make it easy to spot word frequencies. The more frequently a word is used, the larger and clearer it is displayed.\")])])])])])}]\n\nexport { render, staticRenderFns }","<template>\r\n  <div>\r\n    <div class=\"nav\">\r\n\r\n      <el-menu default-active=\"2\" class=\"el-menu-vertical-demo\">\r\n        <el-menu-item index=\"2\" @click=\"toguid('first')\">\r\n          <span slot=\"title\">A—D</span>\r\n        </el-menu-item>\r\n        <el-menu-item index=\"1\" @click=\"toguid('second')\">\r\n          <span slot=\"title\">E—H</span>\r\n        </el-menu-item>\r\n        <el-menu-item index=\"3\" @click=\"toguid('third')\">\r\n          <span slot=\"title\">I—M</span>\r\n        </el-menu-item>\r\n        <el-menu-item index=\"4\" @click=\"toguid('fourth')\">\r\n          <span slot=\"title\">N—Q</span>\r\n        </el-menu-item>\r\n        <el-menu-item index=\"5\" @click=\"toguid('fifth')\">\r\n          <span slot=\"title\">R—U</span>\r\n        </el-menu-item>\r\n        <el-menu-item index=\"6\" @click=\"toguid('sixth')\">\r\n          <span slot=\"title\">V—W</span>\r\n        </el-menu-item>\r\n      </el-menu>\r\n    </div>\r\n\r\n    <div class=\"about-content\">\r\n      <!-- 第一块A——D -->\r\n      <div class=\"first bigbox\" id=\"first\">\r\n        <div class=\"letter\">\r\n          <div class=\"bigtitle\">A</div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">AE(Adverse event)</div>\r\n            <div class=\"value\">An adverse drug event is an adverse clinical event that occurs during the course of drug therapy, which is not necessarily causally related to the drug. Medical device adverse event is any harmful event that occurs under normal use of an approved and qualified medical device that causes or may cause harm to humans that is not related to the intended use of the medical device.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Analogy</div>\r\n            <div class=\"value\">An existing product that is considered comparable to a product that is still in development. Simulation data is used to predict likely future performance.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Artificial Intelligence / Machine Learning (AI)</div>\r\n            <div class=\"value\">A major goal of AI research is to enable machines to perform complex tasks that normally require human intelligence to perform. Examples include speech recognition, decision making, and translation between languages.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Assets</div>\r\n            <div class=\"value\">A molecule or compound that has been identified during research and development as potentially beneficial for the treatment of a disease.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">ATU (Awareness, Trials and Utilization Studies)</div>\r\n            <div class=\"value\">A quantitative study to measure awareness, trial and product use of a product category and/or brand by healthcare practitioners.</div>\r\n          </div>\r\n        </div>\r\n\r\n        <div class=\"letter\">\r\n          <div class=\"bigtitle\">B</div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Behavioral science/economics</div>\r\n            <div class=\"value\">The study of the influence of psychological and behavioral factors on human decision making. Aims to better understand human decision making in real-world settings and its impact on the economy. Behavioral economics attempts to understand the emotional or inherent biases that lead people to make seemingly irrational and suboptimal decisions from an economic perspective.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">budget impact analysis</div>\r\n            <div class=\"value\">A measure of the budgetary impact of the introduction of a technology or service (e.g., adding a new drug to the formulary) on government or agency funds.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Biologic</div>\r\n            <div class=\"value\">Various forms of biological agents that are made from various types of carbon-based organisms with medical research value and are manufactured using traditional or modern biotechnology to act on various physiological symptoms of the human body for prevention (health care), treatment, and diagnosis are collectively referred to as biological agents. Biologics include recombinant proteins, tissues, genes, allergens, cells, blood components, blood and vaccines.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Biomarker</div>\r\n            <div class=\"value\">For disease research, a biomarker is generally a characteristic biochemical indicator of a common physiological or pathological or therapeutic process that can be objectively measured and evaluated, and whose measurement allows to be informed about the current course of the biological process in which the organism is involved. The examination of a disease-specific biomarker may be useful for the identification, early diagnosis and monitoring of the disease in the course of prevention and treatment.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Biosimilars</div>\r\n            <div class=\"value\">Generic drugs are alternative medicines with the same active ingredients, dosage forms, routes of administration and therapeutic effects as the original drug, which have important economic and social benefits such as reducing medical expenditures, improving access to medicines and enhancing medical services. According to the relevant documents of the FDA, generic drugs that can be approved by the FDA must meet the following conditions: they contain the same active ingredients as the generic product, of which the inactive ingredients can be different; they have the same indications, dosage forms, specifications and routes of administration as the generic product; they are bioequivalent; they meet the same quality requirements; and they are manufactured under the same strict GMP standards as the generic product.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Best-selling drugs</div>\r\n            <div class=\"value\">A drug that generates at least $1 billion in annual sales for the selling company.</div>\r\n          </div>\r\n        </div>\r\n\r\n        <div class=\"letter\">\r\n          <div class=\"bigtitle\">C</div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Clinical Trial</div>\r\n            <div class=\"value\">Refers to any systematic study of a drug in humans (patients or healthy volunteers) to confirm or reveal the action, adverse effects and/or absorption, distribution, metabolism and excretion of the test drug, with the aim of determining the efficacy and safety of the test drug. Clinical trials are generally classified as Phase I, II, III, IV clinical trials and EAP clinical trials.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Cluster Analysis</div>\r\n            <div class=\"value\">A measure of the budgetary impact of the introduction of a technology or service (e.g., adding a new drug to the formulary) on government or agency funds.A way of classifying respondents into groups based on their common characteristics. Clustering is a process of classifying data into different classes or clusters in such a way that objects in the same cluster have great similarity, while objects between different clusters have great dissimilarity.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Coding</div>\r\n            <div class=\"value\">The process of converting textual responses into a series of digital forms for analysis.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Commercialization</div>\r\n            <div class=\"value\">Commercialization, or marketization, is the act of making a profit as its basic essence. It refers to bringing a product or thing to market to make it commercially or marketable. Broadly defined, the act of commercialization includes production, distribution, marketing, sales, customer support, and other functions critical to achieving commercial success for a new product or service.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Conjoint Analysis</div>\r\n            <div class=\"value\">A statistical technique, conjoint analysis is a quantitative measure that determines which combination of attributes is most influential in a respondent's choice or decision.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Continuous or Longitudinal Study</div>\r\n            <div class=\"value\">A study conducted on the same group of respondents over a period of time to assess changes in behavior.</div>\r\n          </div>\r\n        </div>\r\n\r\n        <div class=\"letter\">\r\n          <div class=\"bigtitle\">D</div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Data Visualization</div>\r\n            <div class=\"value\">The practice of converting data from raw numbers to graphical representations, such as graphs, maps, charts, and complex dashboards.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Demand Assessment</div>\r\n            <div class=\"value\">Understand how much demand consumers have for a product or service.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Discriminant Analysis</div>\r\n            <div class=\"value\">is a statistical discriminant and grouping technique that uses responses to a set of questions to predict membership in a group. The output can be used to assign future respondents to the same group using their responses to the same set of questions (typing tool).</div>\r\n          </div>\r\n        </div>\r\n      </div>\r\n\r\n      <!-- 第一块E——H-->\r\n      <div class=\"second bigbox\" id=\"second\">\r\n        <div class=\"letter\">\r\n          <div class=\"bigtitle\">E</div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Therapeutic efficacy</div>\r\n            <div class=\"value\">The level of response a drug can achieve in a study setting and the ability to produce sufficient therapeutic effect or beneficial change in a clinical setting.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Emerging Markets</div>\r\n            <div class=\"value\">A country that is less economically developed but has some of the characteristics of a wealthy country and reasonable future economic prospects.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Ethnography</div>\r\n            <div class=\"value\">A form of systematic market research in which researchers use a product or service by observing participants in their own environment. This approach can provide useful insights into how consumers use a product or service and provide a platform to identify gaps in the market, making way for groundbreaking revolutions. For example, observing how a diabetic patient uses a medical device at home to measure their glucose levels.</div>\r\n          </div>\r\n        </div>\r\n\r\n        <div class=\"letter\">\r\n          <div class=\"bigtitle\">F</div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">F2F (Face-to-Face)</div>\r\n            <div class=\"value\">A study in which in-depth interviews are conducted with facilitators and respondents in a one-on-one meeting or focus group.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Factor Analysis</div>\r\n            <div class=\"value\">Factor analysis refers to the study of statistical techniques for extracting common factors from groups of variables and is used to examine similarities between different characteristics to determine a more concise summary of the topic. For example, if a product is evaluated for more than 20 attributes, but half of them behave similarly, they can be grouped or censored during the analysis.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">FDA (Food and Drug Administration)</div>\r\n            <div class=\"value\">A federal regulatory agency of the U.S. Department of Health and Human Services (HSS) responsible for protecting and promoting public health through the control and oversight of pharmaceutical and over-the-counter drugs, biopharmaceuticals, nutritional products, vaccines, and medical devices, as well as food safety, tobacco, cosmetics, animal food, and veterinary products.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Forecasting</div>\r\n            <div class=\"value\">Usually a quantitative study designed to estimate the use of a potential new product, but can also be conducted in a qualitative manner or to assess the impact of new data on existing products.</div>\r\n          </div>\r\n        </div>\r\n\r\n        <div class=\"letter\">\r\n          <div class=\"bigtitle\">G</div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Gene therapy</div>\r\n            <div class=\"value\">An experimental technique that uses genes to treat or prevent disease.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Genomics</div>\r\n            <div class=\"value\">The branch of molecular biology concerned with the structure, function, evolution and mapping of genomes.</div>\r\n          </div>\r\n        </div>\r\n\r\n        <div class=\"letter\">\r\n          <div class=\"bigtitle\">H</div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">HCPs</div>\r\n            <div class=\"value\">Healthcare professionals.</div>\r\n          </div>\r\n        </div>\r\n      </div>\r\n\r\n      <!-- 第三块I——M -->\r\n      <div class=\"third bigbox\" id=\"third\">\r\n        <div class=\"letter\">\r\n          <div class=\"bigtitle\">I</div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">IDIs (In-depth interviews)</div>\r\n            <div class=\"value\">Qualitative research technique that involves conducting individual interviews to explore respondents’ perspectives on a particular idea, programme, or situation.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Immuno-oncology</div>\r\n            <div class=\"value\">A type of therapy that uses substances to stimulate or suppress the immune system to help the body fight cancer, infection and other diseases.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Innovator drug</div>\r\n            <div class=\"value\">The product that was first authorised worldwide for marketing, normally as a patented product, on the basis of the documentation of its efficacy, safety and quality, according to requirements at the time of authorisation.</div>\r\n          </div>\r\n        </div>\r\n\r\n        <div class=\"letter\">\r\n          <div class=\"bigtitle\">K</div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Key Driver Analysis</div>\r\n            <div class=\"value\">This technique assesses the relationship between a dependent variable and one or more independent variables and is used to determine the relationship and strength of each variable in relation to the whole.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">KOLs (Key Opinion Leaders) </div>\r\n            <div class=\"value\">A consultant or recognized expert whose early and enthusiastic endorsement of a new treatment or treatment protocol is sought because of their respect and influence in that market.</div>\r\n          </div>\r\n        </div>\r\n\r\n        <div class=\"letter\">\r\n          <div class=\"bigtitle\">L</div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Leading questions</div>\r\n            <div class=\"value\">A poorly worded question that is perceived to bias the respondent toward a particular answer.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Linear regression</div>\r\n            <div class=\"value\">A statistical technique used to determine the relative importance of different drivers to recreate a dependent variable</div>\r\n          </div>\r\n        </div>\r\n\r\n        <div class=\"letter\">\r\n          <div class=\"bigtitle\">M</div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Max-Diff</div>\r\n            <div class=\"value\">Involves survey takers indicating the 'Best' and the 'Worst' options out of a given set. Implemented within an appropriate experimental design we can obtain a relative ranking for each option.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Medicaid</div>\r\n            <div class=\"value\">Joint Federal and State programme that helps with medical costs for eligible low-income adults, children, pregnant women, seniors and disabilities.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Medical device </div>\r\n            <div class=\"value\">An article, instrument, apparatus or machine that is used in the prevention, diagnosis or treatment of illness or disease, or for detecting, measuring, restoring, correcting or modifying the structure or function of the body for some health purpose.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">MROC (Moderated Research Online Community)</div>\r\n            <div class=\"value\">An online methodology for gathering real-time qualitative market research insights amongst a group of respondents about a particular disease area over time. The community is usually closed and respondents can involve patients', physicians or other healthcare stakeholders.</div>\r\n          </div>\r\n        </div>\r\n      </div>\r\n\r\n      <!-- 第四块N——Q -->\r\n      <div class=\"fourth bigbox\" id=\"fourth\">\r\n        <div class=\"letter\">\r\n          <div class=\"bigtitle\">N</div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">NLP (Natural Language Processing)</div>\r\n            <div class=\"value\">A subfield of linguistics, computer science, information engineering and artificial intelligence concerned with the interactions between computers and human (natural) languages, in particular how to programme computers to process and analyze large amounts of natural language data.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">NLP (Neuro-linguistic programming)</div>\r\n            <div class=\"value\">Bringing about changes in perception, responsible communication and developing choices of responses or communication in a given situation.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">NPP (Named Patient Programmes)</div>\r\n            <div class=\"value\">Provide pre-approved access to drugs that are not commercially available in a country (but are approved in another country) in response to specific individual requests by physicians on a named patient basis.</div>\r\n          </div>\r\n        </div>\r\n\r\n        <div class=\"letter\">\r\n          <div class=\"bigtitle\">O</div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Observation Technique</div>\r\n            <div class=\"value\">A qualitative technique used to observe a subject's behavior without introducing any moderator bias. Researchers utilizing the observation method can exercise varying degrees of control over the environment in which the observation occurs.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">OTC (over-the-counter)</div>\r\n            <div class=\"value\">Over-the-counter (OTC) drugs are drugs that can be purchased without a prescription written by a physician or other medical professional for the convenience of the public and under the premise of ensuring medication safety, as prescribed or validated by the national health administration, and can be used by the general public on their own by using their own judgment and following the drug label and instructions for use. Over-the-counter drugs are also known as over the counter drugs (OTC drugs) in the United States. These drugs are mostly used for self-medication of common illnesses such as colds, coughs, indigestion, headaches, fevers, etc.</div>\r\n          </div>\r\n        </div>\r\n\r\n        <div class=\"letter\">\r\n          <div class=\"bigtitle\">P</div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Panel</div>\r\n            <div class=\"value\">Market Research Panels are made up of a group of people who meet certain demographic criteria. Respondents who sign up to a Market Research Panel are often willing to participate in multiple surveys over a long period of time, they may be asked to do a range of tasks from keeping a diary, answering questions online or attending focus groups or interviews.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Patent rights</div>\r\n            <div class=\"value\">Protection of a brand name prescription drug or other medical preparation to ensure that it can only be manufactured and sold by the plaintiff company for a specified number of years (varies by country and type of drug).</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Pipeline</div>\r\n            <div class=\"value\">A product or product line under research and development that is expected to be launched and marketed by a biotechnology or pharmaceutical company.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Portfolio</div>\r\n            <div class=\"value\">The composition of a pharmaceutical company's products at different stages of the product life cycle, which may include several classes or types of products in one or more therapeutic areas.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Product Lifecycle</div>\r\n            <div class=\"value\">A model showing the progression of a product through four defined stages: introduction, growth, maturity and decline.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Pharmacovigilance (PV)</div>\r\n            <div class=\"value\">Pharmacovigilance starts from the safety of drug users to detect, evaluate, and prevent adverse drug reactions. It is required to report any suspicion, regardless of the quality, usage and dosage of drugs normal or not. More emphasis is placed on exploring the cause-and-effect relationship with a comprehensive analysis method, which is easily accepted by the majority of reporters. The main work of pharmacovigilance includes: ① early detection of adverse reactions to unknown drugs and their interactions; ② discovery of the growth trend of adverse reactions to known drugs; ③ analysis of risk factors and possible mechanisms of adverse drug reactions; ④ quantitative analysis of risk/benefit evaluation and release of relevant information to promote drug supervision and management and guide clinical use.</div>\r\n          </div>\r\n        </div>\r\n\r\n        <div class=\"letter\">\r\n          <div class=\"bigtitle\">Q</div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Qualitative</div>\r\n            <div class=\"value\">A market research method rooted in psychology and social anthropology, for gathering in-depth, open information about a respondent’s attitudes, perceptions and behaviour, in order to generate insights about a particular issue or topic. It is often used as a pre-cursor to a quantitative study as a means of constructing a hypothesis for testing. Qualitative research can be conducted singularly, in pairs or groups, either face-to-face, via diaries, telephone or online. It can be carried out via observation or using a moderator to structure the interview.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Quantitative</div>\r\n            <div class=\"value\">A market research method using a larger sample size, normally with the goal of answering a market research question in a way that has statistical power. It is most often done with internet-based survey research.</div>\r\n          </div>\r\n        </div>\r\n      </div>\r\n\r\n      <!-- 第五块R——U -->\r\n      <div class=\"fifth bigbox\" id=\"fifth\">\r\n        <div class=\"letter\">\r\n          <div class=\"bigtitle\">R</div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Rare disease</div>\r\n            <div class=\"value\">A disease affecting a very small proportion of the population. Definitions vary, but typical cut-offs are less than 200,000 people in the US and less than 5 per 10,000 people in the EU. </div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Reference price</div>\r\n            <div class=\"value\">A method of healthcare cost control in which the cost of all items in a class of roughly equivalent products or services is reimbursed at a fixed amount. Patients or providers who seek care that is more expensive than the reference price pay additional fees. Those who agree to use standard services are reimbursed in full for the products or services they receive.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">RWE (Real World Evidence)</div>\r\n            <div class=\"value\">How a drug performs or is used in real clinical settings. Sources of Real World Data may include patient registries, electronic health records (EHRs), claims data or observational cohort studies. RWE is becoming increasingly important to demonstrate the value of medicines to payers, as it shows effectiveness in the population as opposed to efficacy from Randomized Clinical Trials (RCT), in which there can be uncertainty regarding the generalizability and transferability of the results of patients included in the trial to the broader patient population.  </div>\r\n          </div>\r\n        </div>\r\n\r\n        <div class=\"letter\">\r\n          <div class=\"bigtitle\">S</div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Sample</div>\r\n            <div class=\"value\">A representative group of respondents drawn from a larger population for the purpose of market research.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Segmentation</div>\r\n            <div class=\"value\">The process of segmenting a potential market or consumer into specific groups for targeted marketing, usually due to a common need or interest</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Specialty drugs</div>\r\n            <div class=\"value\">Drugs used to treat complex, chronic, rare and difficult to control diseases, or that require special management and handling.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">SWOT Analysis</div>\r\n            <div class=\"value\">A model used by a company, brand or sector to identify internal strengths and weaknesses, as well as external opportunities and threats, in order to assess the current market environment. Using this method, we can conduct a comprehensive, systematic and accurate study of the scenario in which the subject of the study is located, so that we can formulate corresponding development strategies, plans and countermeasures based on the results of the study.</div>\r\n          </div>\r\n        </div>\r\n\r\n        <div class=\"letter\">\r\n          <div class=\"bigtitle\">T</div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">TDIs (telephone in-depth interviews) </div>\r\n            <div class=\"value\">Interviews in which survey questions are asked of participants over the telephone.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Targeted therapy</div>\r\n            <div class=\"value\">The corresponding therapeutic drug can be designed, and the drug enters the body will specifically select the oncogenic site to combine to take effect, causing specific death of tumor cells without affecting normal tissue cells around the tumor, and is one of the main modalities of cancer medical treatment.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">TPP (Targeted Product Profile)</div>\r\n            <div class=\"value\">A document outlining the characteristics of a medicinal product under development, including its mode of action, target indications, clinical efficacy, safety and other health outcome data.</div>\r\n          </div>\r\n        </div>\r\n\r\n        <div class=\"letter\">\r\n          <div class=\"bigtitle\">U</div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">UX testing</div>\r\n            <div class=\"value\">A method used to evaluate the ease of use of a website, application, or other digital media and the degree to which the experience is positive. Testing is conducted among real users to measure how \"usable\" or \"intuitive\" a site is and how easy it is for users to reach their goals. For example, whether the interface is friendly (catching the user's eye and giving him/her a glimpse of the site), whether the operation is smooth, and whether the functionality meets the user's usage requirements.</div>\r\n          </div>\r\n        </div>\r\n      </div>\r\n\r\n      <!-- 第六块V——W -->\r\n      <div class=\"sixth bigbox\" id=\"sixth\">\r\n        <div class=\"letter\">\r\n          <div class=\"bigtitle\">V</div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Validity</div>\r\n            <div class=\"value\">The extent to which a concept, conclusion or measurement is well-founded and likely corresponds accurately to the real world.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Viewing facility</div>\r\n            <div class=\"value\">A dedicated room in which researchers can sit and observe focus groups and in-depth interviews through a one-way mirror.</div>\r\n          </div>\r\n        </div>\r\n\r\n        <div class=\"letter\">\r\n          <div class=\"bigtitle\">W</div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Weighting</div>\r\n            <div class=\"value\">A method used to adjust the results of research data to overcome bias and to make them more consistent with what is known about the population.</div>\r\n          </div>\r\n          <div class=\"box\">\r\n            <div class=\"title\">Word Cloud</div>\r\n            <div class=\"value\">A method for visually presenting text data. Word clouds filter out large amounts of textual information, allowing the viewer to grasp the main idea of the text with a single sweep of the text. They are popular in text analysis because they make it easy to spot word frequencies. The more frequently a word is used, the larger and clearer it is displayed.</div>\r\n          </div>\r\n        </div>\r\n      </div>\r\n\r\n    </div>\r\n\r\n  </div>\r\n</template>\r\n\r\n<script>\r\nimport { advertisementFlow } from \"@/api/api\";\r\nexport default {\r\n  data() {\r\n    return {\r\n      navOffsetTop: 0\r\n    };\r\n  },\r\n  created() {\r\n    this.loading();\r\n    this.advertisementFlow(); // 在组件创建时加载Google代码\r\n    const script = document.createElement(\"script\");\r\n    script.async = true;\r\n    script.src = \"https://www.googletagmanager.com/gtag/js?id=AW-11335422054\";\r\n    document.head.appendChild(script);\r\n    script.onload = () => {\r\n      window.dataLayer = window.dataLayer || [];\r\n      function gtag() {\r\n        dataLayer.push(arguments);\r\n      }\r\n      gtag(\"js\", new Date());\r\n      gtag(\"config\", \"AW-11335422054\");\r\n    };\r\n    this.webinercookies();\r\n  },\r\n  mounted() {\r\n    // 监听滚动事件\r\n    window.addEventListener(\"scroll\", this.fiexdNav);\r\n    this.getData();\r\n  },\r\n  destroyed() {\r\n    // 必须移除监听器，不然当该vue组件被销毁了，监听器还在就会出错\r\n    window.removeEventListener(\"scroll\", this.fiexdNav);\r\n  },\r\n  methods: {\r\n    webinercookies() {\r\n      // 如果没有记录cookie\r\n      if (!localStorage.getItem(\"webinersource\")) {\r\n        // 就不重新赋值\r\n        let webinersource = this.$route.query.source;\r\n\r\n        if (webinersource == undefined) {\r\n          localStorage.setItem(\"webinersource\", \"www\");\r\n        } else {\r\n          localStorage.setItem(\"webinersource\", webinersource);\r\n        }\r\n        // console.log(1);\r\n      } else {\r\n        // 如果没有cookie就设置cookie\r\n      }\r\n    },\r\n    advertisementFlow() {\r\n      // 如果没有source\r\n      if (this.$route.query.source == undefined) {\r\n        // console.log(1);\r\n        // 就把source拼接\r\n        advertisementFlow({\r\n          path: \"glossary\",\r\n          source: \"\",\r\n          information: \"Resources Glossary\"\r\n        }).then(res => {\r\n          if (res.code == 10000) {\r\n            // console.log(res);\r\n          }\r\n        });\r\n        // 如果有source\r\n      } else {\r\n        advertisementFlow({\r\n          path: \"glossary\",\r\n          source: this.$route.query.source,\r\n          information: \"Resources Glossary\"\r\n        }).then(res => {\r\n          if (res.code == 10000) {\r\n            // console.log(res);\r\n          }\r\n        });\r\n      }\r\n    },\r\n    loading() {\r\n      this.$loading({\r\n        lock: true,\r\n        background: \"rgba(255, 255, 255,1)\"\r\n      });\r\n      setTimeout(() => {\r\n        this.$loading().close();\r\n      }, 700);\r\n    },\r\n    getData() {\r\n      this.navOffsetTop = document.querySelector(\".nav\").offsetTop;\r\n    },\r\n    fiexdNav() {\r\n      // 2.获取当前页面的卷曲高度\r\n      const scrollTop = window.pageYOffset || document.documentElement.scrollTop || document.body.scrollTop;\r\n      // const nav = document.querySelector('.nav')\r\n      // // 3.判断卷曲高度是否大于等于导航条的offsetTop值\r\n      // if (scrollTop > this.navOffsetTop) {\r\n      //   //   3.1若满足，则给nav导航添加固定样式\r\n      //   nav.classList.add('fixedNav')\r\n      // } else {\r\n      //   //   3.2若不满足，则删除nav导航的固定样式\r\n      //   nav.classList.remove('fixedNav')\r\n      // }\r\n\r\n      /** 当滚动到一定区域时给导航项添加选中样式 **/\r\n      //  1.获取所有锚点元素\r\n      const contents = document.querySelectorAll(\".about-content>div\");\r\n      // 2.获取锚点元素的offsetTop值，并收集在一个数组\r\n      const contentsOffsetTop = [];\r\n      contents.forEach(item => {\r\n        contentsOffsetTop.push(item.offsetTop);\r\n      });\r\n      // 3.获取页面高度\r\n      const pageHeight = window.innerHeight;\r\n      // 4.获取nav的子元素\r\n      const navChildren = document.querySelectorAll(\".nav .el-menu-item\");\r\n      // 5.遍历锚点元素的offsetTop值\r\n      for (let i = 0; i < contentsOffsetTop.length; i++) {\r\n        // 5.1 设置第一项导航默认为选中状态\r\n        if (i === 0) {\r\n          navChildren[0].classList.add(\"is-active\");\r\n        } else if (scrollTop > contentsOffsetTop[i] - 200) {\r\n          // 排他思想\r\n          for (let j = 0; j < contentsOffsetTop.length; j++) {\r\n            navChildren[j].classList.remove(\"is-active\");\r\n            navChildren[i].classList.add(\"is-active\");\r\n          }\r\n        } else {\r\n          navChildren[i].classList.remove(\"is-active\");\r\n        }\r\n      }\r\n    },\r\n    toguid(id) {\r\n      if (id) {\r\n        document.getElementById(id).scrollIntoView({ behavior: \"smooth\" });\r\n      }\r\n    }\r\n  }\r\n};\r\n</script>\r\n\r\n<style lang=\"scss\" scoped>\r\n.bigbox {\r\n  padding: 80px 120px 0 200px;\r\n  .letter {\r\n    .bigtitle {\r\n      color: #0f0f7b;\r\n      font-weight: 700;\r\n      font-size: 45px;\r\n    }\r\n    .box {\r\n      padding: 20px 0;\r\n      .title {\r\n        font-size: 23px;\r\n        color: #2cb1e9;\r\n        font-weight: 700;\r\n      }\r\n      .value {\r\n        font-size: 20px;\r\n      }\r\n    }\r\n  }\r\n}\r\n.is-active {\r\n  color: #2cb1e9;\r\n  border-bottom: 2px solid #2cb1e9;\r\n  background-color: #e9f2fe;\r\n  font-size: 20px;\r\n}\r\n.nav {\r\n  margin-left: 50px;\r\n}\r\n@media screen and (max-width: 576px) {\r\n  .bigbox {\r\n    padding-top: 180px;\r\n    .letter {\r\n      padding-top: 20px;\r\n      .bigtitle {\r\n        font-size: 80px;\r\n      }\r\n      .box {\r\n        .title {\r\n          font-size: 70px;\r\n        }\r\n        .value {\r\n          font-size: 65px;\r\n        }\r\n      }\r\n    }\r\n  }\r\n  .is-active {\r\n    font-size: 40px !important;\r\n  }\r\n  .nav {\r\n    margin-left: 0px;\r\n  }\r\n  .about-content {\r\n    margin-bottom: 200px;\r\n  }\r\n}\r\n</style>\r\n<style lang=\"scss\">\r\n.el-menu {\r\n  margin-top: 80px;\r\n  border: none;\r\n  /* width: 100px; */\r\n  position: fixed;\r\n}\r\n@media screen and (max-width: 576px) {\r\n  .el-menu {\r\n    .el-menu-item {\r\n      padding: 50px 40px;\r\n      padding-left: 40px !important;\r\n      font-size: 30px;\r\n      display: flex;\r\n      align-items: center;\r\n    }\r\n  }\r\n}\r\n</style>","import mod from \"-!../../../node_modules/cache-loader/dist/cjs.js??ref--12-0!../../../node_modules/thread-loader/dist/cjs.js!../../../node_modules/babel-loader/lib/index.js!../../../node_modules/cache-loader/dist/cjs.js??ref--0-0!../../../node_modules/vue-loader/lib/index.js??vue-loader-options!./Glossary.vue?vue&type=script&lang=js&\"; export default mod; export * from \"-!../../../node_modules/cache-loader/dist/cjs.js??ref--12-0!../../../node_modules/thread-loader/dist/cjs.js!../../../node_modules/babel-loader/lib/index.js!../../../node_modules/cache-loader/dist/cjs.js??ref--0-0!../../../node_modules/vue-loader/lib/index.js??vue-loader-options!./Glossary.vue?vue&type=script&lang=js&\"","import { render, staticRenderFns } from \"./Glossary.vue?vue&type=template&id=cb384c26&scoped=true&\"\nimport script from \"./Glossary.vue?vue&type=script&lang=js&\"\nexport * from \"./Glossary.vue?vue&type=script&lang=js&\"\nimport style0 from \"./Glossary.vue?vue&type=style&index=0&id=cb384c26&lang=scss&scoped=true&\"\nimport style1 from \"./Glossary.vue?vue&type=style&index=1&lang=scss&\"\n\n\n/* normalize component */\nimport normalizer from \"!../../../node_modules/vue-loader/lib/runtime/componentNormalizer.js\"\nvar component = normalizer(\n  script,\n  render,\n  staticRenderFns,\n  false,\n  null,\n  \"cb384c26\",\n  null\n  \n)\n\nexport default component.exports"],"sourceRoot":""}